Santa Claus parading toward cancellation?

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The budget short fall that stole Christmas? The Vancouver Santa Claus parade says it could happen.

According to the community non-profit that manages the event, a lack of sponsorship is leaving the budget short by $150,000.

The cost of staging the parade is approximately $400,000, with the largest chunks of that going to the City of Vancouver for fees and policing, as well as float construction and parade production.

“After 13 years together, we’ve got an amazing team of sponsors, organizers, float builders and volunteers in place to put on the parade,” said parade society president Jessica Walker. “If we want to keep the parade as an annual event, we definitely need some help, and we need it right away. If we cannot bring on additional sponsors in the next two weeks, we’ll be forced to cancel the parade.”

Each year, the Parade features 2,700 participants, 300,000 spectators, and relied on over 300 volunteers.

Born and raised minutes from Motown, in Windsor Ontario, I got my start in radio and print in Canada’s southernmost city before opportunities reporting and anchoring for television brought me to Muskoka and eventually North Bay. More recently, I served Kingston as a Videojournalist and News Director for an app-based company. Beautiful Vancouver British Columbia is home now and I’m excited to get to know my new community by serving as a multimedia reporter & anchor at 98.3 FM!