BC government says it’s time to spread the holiday cheer by being warm and fuzzy

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It’s the time of the year where the spirit of giving is in the air. The provincial government wants you to spread some holiday cheer through drink and coziness.

The Share a Bear campaign is back again in its 28th year and BC Liquor Stores want your help in comforting a child or an elderly this Christmas.

At all 197 locations of the BC liquor stores in the province, you can buy two teddy bears for $12.50. One teddy bear you take home, while the other is donated to a local charity.

BC Liquor Store employees choose the charities to support their communities. This year’s charities include police victim services that work with child-abuse victims, non-profit agencies that assist immigrants or new mothers, and care homes for the elderly.

Via release, Blain Lawson, general manager and CEO of the BC Liquor Distribution Branch (LDB) says “The annual Share-a-Bear campaign has been bringing joy to children and the elderly for more than two decades,”. Our employees look forward to this program every year for an opportunity to give back to the community and I am confident this year’s bear design will be very popular.”

The 2017 bears come in brown and white and are wearing scarves adorned with the Canada 150 maple leaf. Customers can purchase the bears at the checkout and enter a draw to win larger versions of this year’s Share-a-Bear. The campaign runs from November to mid-December.