4.1. The knowledge and consent of a Customer or Employee are required for the use or disclosure of personal information, except where inappropriate or unnecessary.
4.3. RHR collects personal information only for the following purposes:
4.3.1. to facilitate contests and other promotional activities;
4.3.2.to provide marketing materials (email newsletters, for example), to those Customers who consent to outbound marketing;
4.3.3. to establish and maintain responsible commercial relations with Customers and to provide ongoing service;
4.3.4. to understand Customer needs and preferences, and determine eligibility for products and services;
4.3.5. to recommend particular products and services to meet Customer needs;
4.3.6. to develop, enhance, market or provide products and services;
4.3.7. to manage and develop their business and operations, including personnel and employment matters; and
4.3.8. to meet legal and regulatory requirements
(each, an “identified purpose”).
4.4. RHR shall limit the collection of personal information to that which is necessary for the purposes identified and will update such personal information from time-to-time to ensure sufficient accuracy to fulfill the identified purpose or upon notification by the individual.
4.5. RHR shall collect personal information by fair and lawful means. Personal Information may be collected in the following ways:
4.5.1. when an Employee is hired by RHR;
4.5.2. when a Customer visits RHR’s website;
4.5.3. when a Customer becomes a member of an RHR club;
4.5.4. when a Customer enters a contest or other promotion;
4.5.5. when a Customer subscribes to RHR’s email newsletters;
4.5.6. when a Customer responds to, comments on or likes an online post, picture, or questionnaire;
4.5.7. when a Customer participates in an interactive online activity (including games, chatrooms, bulletin boards, etc.);
4.5.8. when a Customer participates in an interactive on-location activity; or
4.5.9. when a Customer contacts RHR to make requests, comments or ask questions.